Harold Lasswell

(1902 – 1978)

1. American political scientist and communications theorist.
2. Father of Policy Science- gave 7 stage Policy Cycle concept
3. Defined democracy as ‘Who Gets What, When, and How”
4. 5 question model of communication: "Who (says) What (to) Whom (in) What Channel (with) What Effect"
5. "Garrison State"- a political-military elite composed of "specialists in violence" in a modern state
6. One of the main contributor to the ‘Behavioural Revolution’ in 1950s
7. Founder of Political Psychology
8. Content analysis methods- to dissect propaganda messages and newspaper editorials
9. "Politics is the study of influence and influential"